I did a business mentorship program from June 2024 to June 2025. It was a very expensive, very long lesson, albeit one I’m thankful for. What I learned was that I don’t believe in business mentorship. I might talk about that more another day, but why I’m telling you this today has to do with purpose.

During the mentorship program, I felt like the sole purpose of the program was to stop doing the business. The whole stop working in the business and start working on the business didn’t sit well with me because it seemed as if working on not in the business was meant to be a fast track out of the business.

I didn’t get in the business to get out of the business.

Again, perhaps one day I’ll dive more into that experience and what I would teach business owners as a result, but today we’re talking about purpose.

My purpose, your purpose, our purpose. In life.

It’s a big, popular topic that I feel is much talked about these days. Things are changing fast and the future is unclear. Artificial intelligence alone makes it so. AI will be able to do so many things that we’ve always had to do. We won’t have to do it anymore. It’s supposed to be better. Advancements in technology are supposed to be advancements for quality of life.

But does quality of life increase when what’s required of us decreases?

Did we get in to life to get out of life? Do we want to delegate living so we don’t have to? Did I build a gym so that a bunch of other people get to spend all their time there operating it?

That would be a no.

This is my gym. This is my life. I’ll handle things myself thank you very much.

Of course that doesn’t mean there isn’t room for teamwork, sharing the load and planning ahead for the future. If we want to go far we can’t go alone, but don’t think it’s up to anyone else to give you purpose.

Purpose is always an interesting topic because whenever it’s talked about it always seems to be something that people are searching for but haven’t found. If we’re talking about it, it probably means the search is on.

Just from casual conversations with friends and colleagues, I know the search for purpose is on. And the media doesn’t help us find it, it just encourages the search. It always seems to be that your purpose must be something you haven’t done yet. You’ve got to change something in order to live with purpose they say.

I say different. Sort of.

Recently, I heard Brian Buffini say in an interview when referencing the Gen Z population that “maybe your purpose is to have a job.” He didn’t say it in jest or with malice. It was just a genuine consideration spoken to those who feel they must be here to do more than they are.

Maybe your purpose is to have a job. We’ve all got bills to pay and food to put on the table. If we can do that, I feel like we’re headed in the right direction. And it doesn’t need to be the perfect job. If it pays we can work with that.

Maybe you need to stop looking for your purpose and start being present in what’s happening. Personally, I felt far more peace when I stopped thinking about how I was going to grow and scale a business so I didn’t have to work so hard. What’s peaceful to me is putting everything I have into what I’ve got in front of me. And for the record, business is booming.

I don’t look ahead 10 years. I look at the people in front of me that I have the chance to serve right now and I serve as best as I know how to. If I do that for 10 years, I like where I’m headed. And is it reasonable that along the way some other exciting opportunities will find me? Absolutely it is. How do I know? Because I see it happen all the time.

But that’s just me. As for you, you might understand better what I’m talking about if you take a half hour and read “Acres of Diamonds” by Russell H. Conwell. It’s $6.79 on Amazon, which in my estimation could lead you to an all time great return on investment.

Originally published in 1890, “Acres of Diamonds” is an essay that encouraged people to start treating their present circumstances as opportunities rather than constantly seeking elsewhere.

Start taking your job seriously and you might find it’s more valuable than you ever thought it could be. Jordan Peterson claims that you’ll be shocked at how far you can go in any arena if you simply put all you have into it and don’t stop. It’s an unpopular path, but it’s the one you should probably take if you want unpopular results in life.

The average person right now is seeking their purpose. Above average folks are living it. Therefore, start living like what you’re doing is on purpose if you’d like to be above average.

It doesn’t matter if you don’t think you’re changing the world. It doesn’t matter if you’re working in the business not on the business. Put everything you have into what you’re doing and trust me, you’ll feel purpose. Heck, you might even start to take some pride in what you used to think was pointless. Because you know what we feel pride in? What we’re good at.

Get good. Really good. And purpose will find you.

One thing for certain is that your purpose isn’t to be uneducated, passionless, distracted and longing for anything except what you have.

See you next Thursday.

— Cody

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